The Challenge
A leading HR Tech SaaS company struggled with an inconsistent pipeline and slow-moving inbound leads. Their sales team was spending too much time chasing unqualified prospects, leading to a low conversion rate.
To scale, they needed a proven outbound system that would deliver high-intent, sales-ready appointments with HR Directors and CHROs actively looking for HR automation solutions.
The Process
LeadzSuccess implemented a multi-touch, hyper-personalized cold email & LinkedIn outreach strategy, ensuring each message resonated with the recipient’s specific pain points.
✔ Identified 2,000+ ideal prospects using intent-based data.
✔ Crafted highly personalized cold emails, increasing open rates from 21% to 68%.
✔ Implemented an automated follow-up sequence that nurtured leads effectively.
50+
Booked Sales Calls in 30 days
$380K
New ARR (Annual Recurring Revenue) closed
2% to 18%
Email Reply Rate Improved
“Before LeadzSuccess, we wasted time chasing leads that never converted. Now, our calendar is full of high-intent decision-makers. This changed our entire sales pipeline.”
Sandy Schadler
Marketing Consultant Expert
Conclusion
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Lenna Emmer
Marketing Consultant Expert
